Meet
Jim Mayfield entered business brokerage after a thirty-year career in Hawai‘i as a commercial banker, where he specialized in SBA lending and owner-operated businesses. That financial foundation continues to shape his advisory approach — grounded in practical deal structuring, and transparent communication.
Over the past two decades, Jim has grown the company into one of Hawai‘i’s most established business brokerages. He has been involved in more than 150 business sale transactions, along with hundreds of related commercial lease and real estate negotiations throughout the islands.
Raised in Hawai‘i from a young age, Jim attended Punahou School before earning his degree from Dartmouth College and an MBA from the University of Hawai‘i. Having lived and worked on O‘ahu, Maui, and Kaua‘i, he brings long-standing local perspective and a practical understanding of mainland buyers entering the Hawai‘i market.
Jim has also served the broader business community as a founding member and long-time board member of the Kaua‘i Island Utility Cooperative and as President of the Lihu‘e Business Association.
After leading the company for more than twenty years, Jim transitioned ownership to Elizabeth Kreitzer to ensure continuity of the firm’s advisory philosophy. He remains involved as Founder and Principal Broker, providing senior-level guidance on select engagements.
Meet
Elizabeth Kreitzer is the Owner of Island Business & Commercial Brokerage and leads the firm’s statewide business brokerage practice, along with its commercial real estate activities on Kaua‘i.
Her work centers on financial analysis and transaction structure. Elizabeth conducts comprehensive reviews of financial statements, tax returns, and operational performance, applying multiple valuation methodologies to assess market position. She manages transactions from initial evaluation through due diligence and closing, ensuring documentation is precise, timelines are coordinated, and communication remains clear.
Elizabeth approaches brokerage as an advisory discipline rather than a sales function. She emphasizes transparency, preparation, and careful positioning to maximize the probability of successful outcomes. Clients value her responsiveness, attention to detail, and steady approach when negotiations become complex.
Having lived in Hawai‘i since 2007, Elizabeth brings long-standing familiarity with the dynamics of the local market. She understands that business transactions in the islands often involve both financial and personal considerations, and she approaches each engagement with thorough analysis and practical judgment.
As owner, she is focused on strengthening operational systems, refining process discipline, and preserving the firm’s measured advisory philosophy for the long term.
